Alessia Rohrer is a graphic design student based in Zurich currently studying BA Visual Communication at Zurich University of the Arts.

The logo of the swiss cult brand «SIGG» is stuck in time. For almost the entire time of the brands existence, the logo has remained unchanged. Finn Stillhart and I analyzed logo trends starting in the 1920s and also tried to look to the future. The result are 6 logos for the years 1920, 1960, 1980, 2000, 2025 and 2040 as imaginary evolution of SIGG's brand history. The logos are presented in a fanzine printed on the riso. Our approach for the fanzine was to draw parrallels between each logo and a real building from the corresponding time. (for 2040, we chose two AI-generated images).
(2024, Riso)

Students from the BA Visual Communication at ZHdK had the opportunity to participate in a Poster-Competition for the annual Pfingstregatta (sailing regatta) organized by the Zürcher Segel Club. In collaboration with Finn Stillhart, we designed and submitted two posters which use patterns of small blue arrows as main element to represent winds and currents. These arrows are arranged on a grid and reveal an image when looking at the posters from a distance. Both posters use additional nautical elements to add a second layer. To portray the reflective nature of water, the posters were printed on silver paper.
(2024, Riso)

A work in progress typeface characterized by its squarish letters inspired by a font found on a bicycle frame.
(2024, glyphs)

This poster is a fun interpretation and combination of printer test pages and scratch cards. It's an A1 poster consisting of four A3 pages printed on the riso. Go to risografik.com, to check out more posters or to buy it.
(2024, riso)

This editorial project organizes the scripts of 6 tatort Zürich episodes into different categories and combines them with data from the 2022 yearly report published by the Zürcher Kantonspolizei (Policedepartment of the canton of Zurich). For each category, a chapter collects all the scenes and the data of 2022 with offences that fit into that category (e.g. the use of violence). The whole publication is black and white to reflect the tone of the subject.
(2023)

At the annual Emoji Party everybody is unique and comes dressed differently. A neverending project consisting of fun little characters built entirely out of the Apple Color Emoji Set.

Following the theme «Supreme Succulents», I sculpted this succulent-inspired plant in Cinema 4D. The first word ot the theme being «Supreme», I wanted to create a surrealist image. The sharp silver spikes create a contrast to the more organic shape of the plant's body. The background with the sunset-like gradient combined with the yellow color of the succulent reminds of a dreamlike desert scene, placing the succulent in a natural surrounding.
(2023, Cinema 4D)

Triple Winged Pavillon created together with Mariia Larina. During an experimental course we had to work in teams of two to create a project based on two sculptures from the Bruno-Weber-Park in Dietikon, ZH. We were completely free in the form and medium of the project. The sculptures Mariia and I got assigned to, had a lot of opposites. We decided to create a sculpture which would combine characteristics from both sculptures. Keywords for our sculpture were «big», «airy» and «passable». The final product was a 3 meter high sculpture made out of transparent lastic bags which is inflated using a fan.
(2024, 3m)